Q. Why is having a Internet Presence so Important.
A. Have you ever heard the old saying; 'Let your fingers do the walking'. That used to be a huge
slogan the phone company used for years Advertising there Yellow Pages. The Internet is the
same thing these days. Most people instead of looking in the yellow pages for a phone number
or a particular product or business just hop on there computer and type in key words that would
best describe what they are looking for.
That's why having a optimized website is so important these days. If your website is built right
when people type in certain phrases into the search engines your website would pop up at the
top of the heap. That is why a Internet presence is so important. Well built and customized
websites sell products and services. If it is done right it can also be very cost effective and drive
new customers to your website 24/7.
Q. What is a Key Word?
A. A Key Word is a single word or a group of words that would best describe a product, business
or service.
Example: Lets say you were looking for a flower shop to send your sweetheart some roses. All
you would have to do is go to; Google, MSN, Yahoo, Ask Jeeves or one of the other many search
engines. Lets say you also live in Southern California. You would go to one of the search
engines and type in words like; flower shops in Southern California or roses in SO CA, or a
dozen roses in CA, flower shops in SO CA that have specials on roses and the list goes on. All of
the search engine operate with key words. If you type in New Cars it would pull up websites that
sold new and used cars.
When we build you a website we optimize your site by entering all the different key words into
your mega tags header area on the inside of your website. Then when we enter your website into
the different search engines the search engines pick up on your embedded key words and bring
your website before the publics eye. There is much more to it than that but this sort description
should give you the basic idea.
Q. What does optimizing your website mean?
A. Search Engine Optimization is everything that can be done to make a search engine send
more traffic to a web site.
Usually this means defining keywords or key phrases and trying to have your web site listed first
(or at least near first) for those key terms. Search engine optimization is usually divided into two
categories of tasks:
On-page optimization and Off-page optimization
On-page optimization is designing your web pages to achieve the best ratings from the search
engines. On-page optimization activities include:
Writing keyword-rich text
Applying good ALT tags to images
Making sure that the web page can be properly "spidered" by all of the search engines
Off-page optimization consists of creating inbound links to your web page. OBL is "Out Bound
Links" -- these are links from your web site to other web sites. IBL is "In Bound Links" -- these
are links from other web sites to your web site. Inbound links are also referred to as "backlinks".
Inbound links are very important in SEO (Search Engine Optimization) because inbound links
raise your Page Rank (PR), which in turn raises your SERPS.