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760-329-2775 or 951-282-4896  or email us.
NOVA
Web Design
NOVA Freight Services 760-329-2775
Call Today To Keep Your Trucks Loaded
Q. Why is having a Internet Presence so Important.
A. Have you ever heard the old saying; 'Let your fingers do the walking'. That used to be a huge
slogan the phone company used for years Advertising there Yellow Pages. The Internet is the
same thing these days. Most people instead of looking in the yellow pages for a phone number
or a particular product or business just hop on there computer and type in key words that would
best describe what they are looking for.

That's why having a optimized website is so important these days. If your website is built right
when people type in certain phrases into the search engines your website would pop up at the
top of the heap. That is why a Internet presence is so important. Well built and customized
websites sell products and services. If it is done right it can also be very cost effective and drive
new customers to your website 24/7.

Q. What is a Key Word?
A. A Key Word is a single word or a group of words that would best describe a product, business
or service.

Example: Lets say you were looking for a flower shop to send your sweetheart some roses. All
you would have to do is go to; Google, MSN, Yahoo, Ask Jeeves or one of the other many search
engines. Lets say you also live in Southern California. You would go to one of the search
engines and type in words like; flower shops in Southern California or roses in SO CA, or a
dozen roses in CA, flower shops in SO CA that have specials on roses and the list goes on. All of
the search engine operate with key words. If you type in New Cars it would pull up websites that
sold new and used cars.

When we build you a website we optimize your site by entering all the different key words into
your mega tags header area on the inside of your website. Then when we enter your website into
the different search engines the search engines pick up on your embedded key words and bring
your website before the publics eye. There is much more to it than that but this sort description
should give you the basic idea.

Q. What does optimizing your website mean?
A. Search Engine Optimization is everything that can be done to make a search engine send
more traffic to a web site.

Usually this means defining keywords or key phrases and trying to have your web site listed first
(or at least near first) for those key terms. Search engine optimization is usually divided into two
categories of tasks:

On-page optimization and Off-page optimization

On-page optimization is designing your web pages to achieve the best ratings from the search
engines. On-page optimization activities include:

Writing keyword-rich text
Applying good ALT tags to images
Making sure that the web page can be properly "spidered" by all of the search engines

Off-page optimization consists of creating inbound links to your web page. OBL is "Out Bound
Links" -- these are links from your web site to other web sites. IBL is "In Bound Links" -- these
are links from other web sites to your web site. Inbound links are also referred to as "backlinks".

Inbound links are very important in SEO (Search Engine Optimization) because inbound links
raise your Page Rank (PR), which in turn raises your SERPS.
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Q. How much work is it for NOVA Web Design to get my website into the search engines.
A. This is kind of a long winded answer, but this is one of the areas we really earn our fee's.
There is so much to do that most people when they decide they want a website they just throw in
the towel and give up because it is a long pain staking process to not just build your website but
also make it effective for marketing your products or services.

SEO, an abbreviation for Search Engine Optimization, is the practice of tweaking a website so that
search engines will be able to better index and crawl through the website. There are numerous
ways to optimize a website for the various search engines.

Research keywords that people would type to search for a site like yours
A small portion of search engine optimizing is researching the correct and effective keywords.
Usually the longer search terms do better than the very general ones. For example, "news" will
not be as effective as the "Beijing 2008 Olympics news and medal updates".

Create an informative, keyword-rich How do I optimize my website for search engines?
And DESCRIPTION tag One of the biggest factors that play with search engine optimization is the
title tag. This is a big factor that the search engines see when indexing a site. Therefore, a site
called "John Smith's Home Page" will not rank as well as "New Gadget Reviews and Gadget
News Blog by John Smith". In the case of a search engine, when a user looks up the keyword
"gadget reviews" there is an immensely higher possibility that the latter will come up way higher
than the former. Titles should also be short and be less than 60 characters (including spaces).
Also, create an informative description of your page using the description tag. Note that this
description should also contain a few of the search terms you researched about.

Put those keywords ON your page
Although the How do I optimize my website for search engines? tag plays a big role, the search
terms on the page plays a big role too. Almost all the time, a page that is keyword rich gets a
great ranking with the search engines. Note though that you shouldn't overdo this. Search
engines will get a general idea once you input a couple of related keywords. Overdoing might
have a detrimental effect on your website.

Use technology that the majority of the search engines can crawl through
Some people will put a lot of funky features on their websites. This includes various CGI scripts,
numerous frames, and even more dynamically created pages. Unfortunately, while the viewer
may enjoy it, search engines do not like this as they don't know how to crawl through it. So if you
had a site with a lot of frames, search engines will have an extremely difficult time crawling
through your website. Although your page may be indexed, the spider may not be able to crawl
through the various links within the frames.

Get related sites to link back to you
Search engines also place a lot of importance on "linkbacks". In the case of Google, backlinking
is a big portion of a site's ranking on a search engine. However, note that the sites linking to your
site should be sites that are relevant to yours. Probably a movie site might not benefit so much
from a gardening website. Also, your links should not increase at such a rapid pace that the
search engines might suspect you of conducting a wrong act. Legitimacy is a big thing with
search engines.

Update your website
Search engines tend to like active and well updated websites. An idle website from 1999 might
be aged, but it certainly won't get a good ranking on a search engine if it was last updated in
1999. Search engines are always looking for new information to index. Usually, web logs (blogs)
are very successful with search engines because content can be built quite easily.
Use a sitemap or an index
Search engines love to see a sitemap because it allows them to navigate through the webpage
very easily. A sitemap can be created with various free tools on the Internet. For example, with
WordPress, there are a couple automatic sitemap creating plugins that will automatically update
your sitemap every time the blog is updated.

Use the freely available webmaster tools
There are numerous webmaster tools that can also help you analyze your stats a bit better. This
includes backlink trackers and keyword research tools. Using them to your utmost ability will help
you find newer ways to optimize your website for the search engines.

Conclusion
There are hundreds of tools and techniques to optimize your website for search engines. Visiting
information SEO blogs and various SEO related websites can also help. Consulting with SEO
experts and visiting the numerous SEO forums can also help you learn new tips and stay up to date
with the latest news in the SEO world. This is critical as while optimization is good (white hat SEO),
search engines can change their policies, which could make one of your formerly legitimate tricks
to now be considered as abusing (black hat SEO) the spiders.

Q. What is Email Marketing?
A. Email Marketing is kind of like the Advertisements you receive in your mail box. The difference is
instead of receiving these ad's in your mail box your receive them in your inbox for your email's.
There is two types of emailings.
1) Where other companies just blatantly spam you with there ad's and don't care if you want to hear
about what they have or not. These people buy random lists of thousands of email addresses and
email everyone in hopes of selling there product.
2) OPT-IN Email leads are actually people that want to receive email's for new products or services.
We purchase these leads from marketing companies that collect these leads. They get a little
pricey but are well worth the price. When we purchase these email leads we have a criteria we go
buy. Geographic area for your business, what type of products or services you offer, how many new
deals or sales your looking to do per month, what is your company budget, what size companies
are you looking to connect with, phone numbers, contact person/s.

After we have purchased the right email leads for your product or service we then start the
campaign. Lets say for example you are a trucking company and your office is located in Los
Angeles CA and your looking for new Shipper accounts and your looking to haul there freight from
Coast to Coast. We send these leads a nicely done artistic banner or graphic describing our
company and what exactly we are looking for.

In this case it would be to the contact person that is in charge of shipping there product to different
parts of the country. In our email we would explain to them we are trying to make a connection
between them the 'Shipper' and you a 'Trucking Company' and have them fill out a Q and A form
telling us what there wants and needs are. Click here for example.

After this form is filled and automatically emailed back to us we call them and go through the
weeding out process. We make sure and verify all there information is correct, make sure we have
the right decision making person, we qualify for them for the money (meaning what type of
payments methods do they use now), make sure they are looking for new trucking companies now
to haul there freight, ask them if this would be a short term commitment or long term, what areas do
they ship to, how many shipments per month do they do, will they COM check or bank wire funds to
you after shipments is complete, how many trucks do they need per month, do they need dropped
trailers at there facilities, what is there shipping and receiving hours, who pays for unloading costs,
is there a pallet exchange program, is there freight refrigerated, dry freight or flat bed or household,  
what trucking companies do they use now, what are there biggest complaints when using other
companies. After we have fully qualified these shippers we then forward the ready to go leads to
you. All you have to do is call them and introduce yourself and tell them that our company told you to
call them and you set them up as a new account. We do all the work for you in finding the accounts.
After you have set them up as a new company we then are out of the picture. It's your account and at
that point we do not share that account information with no other carriers.  We just keep repeating
this process for the duration of the Email Marketing  Campaign that you purchased.

Your Success is our Success. The more new accounts we set up for you the more you will come
back and use our services. We want your business for LIFE! The only way to do that is to keep
feeding you Excellent Qualified leads. Call us Today at: 760-329-2775 0r 951-282-4896
Q. How much does Email Marketing Cost?
A. Our charges include not only Emailing new potential customers for your company, we also do
all the leg work for you as described above. When we send you your leads they are ready to be
called and closed. Our Email Marketing packages start at $999.99 for 1,000 OPT-IN Leads. We
email all the new prospects and do all the cold calling and prep these leads to know you will be
calling them.  2,000 Opt-In email leads is: $1,599.00. If you do 5,000 email leads at a time you will
receive a 20% discount of the price of $3,000.00. That is a $600.00 hundred dollar savings and is
your best value for the money. Click Here for more about our exclusive SHIPPERS PAGE ACCESS

Q. How long does it take for your emailing campaign to work before I start getting back ready to go
leads.
A. After we receive your payment we start the campaign immediately. You can except your first few
call back ready to leads to start trickling in about a week later. NOTE: Once we start sending you
your New customer contact info, you should call them right away because these key people will
be expecting your calls.

Q. What happens if the email marketing campaign produces no results for me?
A. If you are not totally satisfied with our service after a 60 day period we will refund your money
100%. Our Job is to find you the new accounts and pre-qaulify them for everything your looking
from them as a new account. After we have did our job, it's your turn to call these companies and
set them up. These leads will be expecting your call and will know exactly what you are calling
about. Remember we do all the work in finding you new accounts which as we all know is the
hardest part of all. All you have to do is call them and start doing business!

Q. What percentage of these email leads will actually turn into new accounts.
A. There is no set number of how many leads will become new accounts in a certain amount of
time. It's a numbers game. The more people you contact the more people that will buy what you
have. Some new customers will just roll over on the first call and say OK. Others will be tire
kickers and want to mull around on it for weeks or months. Other key decision makers might be
out in the field and hard to get a hold of, others might be on vacation and the excuse list goes on.
However like any business when your looking for new accounts it is a process. You will have
some new accounts right away, some a week or two later, some might decide to do business
months later because the product they ship might be seasonal. One thing we do is; every list that
we have working for you we continue to recycle them. If we don't get them on the first emailing
campaign we email them again later once we have there email address in our data base.
Through a monthly newsletter we send out we would add them to the mailing. If you put
someones company name in front of someone enough times that increases the chances of
getting there business to. When you do a emailing campaign with us this newsletter service is
free. We just keep recycling your leads and working them.

As mentioned before: YOUR SUCCESS IS OUR SUCCESS! The more new accounts we generate
for your company the more business you will give us. Before you can hit a home run you have to
be in the ballgame. So lets get the results we are both looking for. It's time to play ball.
NOVA
Web Design
NOVA Freight Services 760-329-2775
Call Today To Keep Your Trucks Loaded
Running a little heavy this load?
Click here  to  find  out where  the
Chicken Coops are located
around  the country
NOVA
Web Design
NOVA Freight Services 760-329-2775
Call Today To Keep Your Trucks Loaded